Why a sales blog?

Why a sales blog?

Why is sales disregarded by so many universities around the world? In the academic world sales does not play a big role but I dare to say it is the most important topic when it comes to business. With sales comes revenue, with revenue comes cash, with cash comes innovation, with innovation comes growth, …

It is absolute essential to boost sales in any enterprise independent from matureness of the business, industry or service level. In fact real great companies are focusing on sales throughout there entire organisation. Sales is the leader which all other departmemts follow.

This blog is about sales. It is about how to become better in sales and how to sell more. It is using academic knowledge to boost sales instead of teaching bad tricks. It is about longterm and sustainable success in sales.